MATTHIEU MALLEIN

Audit · diagnosis · strategy · UX

See what's
blocking.

I analyze your website to uncover what holds back its clarity, credibility, and ability to convert visitors into clients.

Pillars Deliverables Projects Method
Scroll down, it gets interesting

Before fixing, you have to understand.

A website can seem fully functional while quietly losing visitors, credibility, or conversion opportunities.

Tweaking a few colors, rewriting a section, or adding a button rarely solves the underlying issue. You first need to understand what your website communicates, what it leaves uncertain, and what stops your visitors from taking action.

An audit provides a structured, objective, and actionable external review. It pinpoints what to change, what to improve, and what to keep before you invest in a redesign or a series of fixes.

Over 100 checkpoints analyzed

The diagnosis evaluates four key pillars that dictate the performance and effectiveness of a website.

01 · Perception

Design

Visual hierarchy, consistency, legibility, contrast, and layout elements that support—or weaken—your core message.

02 · Messaging

Content

Value proposition clarity, copy relevance, headline strength, key arguments, benefits, and call-to-action effectiveness.

03 · Direction

Strategy

Positioning, target audience fit, competitive landscape, site objectives, and alignment with the user journey.

04 · Journey

UX

Navigation structure, core task completion, friction points, visual cues, form design, and overall ease of use.

What you receive

A useful audit doesn't just point out flaws. It gives you a clear path forward.

01 · Understand

Strategic report

A concise summary of key gaps, content and SEO opportunities, along with prioritized recommendations.

02 · Compare

Competitive analysis

Targeted benchmark and editorial insights from your industry to help refine your unique positioning.

03 · Take action

Actionable roadmap

A phased, practical execution plan ready to hand over to your team or developers for implementation.

The outcome

You get complete clarity on your current setup, priority fixes, and immediate next steps—not just a list of issues to worry about.

When does this help?

An audit is particularly valuable when preparing a major initiative or when a performance issue persists without an obvious cause.

01 · Redesign

You're planning a new website

You want to build on solid foundations before redesigning the layout, rewriting the copy, or restructuring the navigation.

02 · Performance

You attract traffic, but lack conversions

Your site gets visitors, but incoming leads, sales, or contact requests aren't following through.

03 · Positioning

Your offer is hard to understand

You know your business inside out, but visitors don't grasp quickly enough what you do or why they should choose you.

04 · Decision

You need to invest in the right places

You want data-backed priorities before assigning technical or editorial tasks to your team or external agency.

An external perspective

An audit doesn't replace your deep knowledge of your business. It complements it with the fresh perspective of a first-time visitor—along with their questions, expectations, and hesitations.

Tailored analysis

No generic reports.

The audit is conducted without automated software reports or generic checklists. Every recommendation is tailored to your offer, target audience, market context, and primary business goals.

01 Initial analysis

I examine your website, its copy, user journeys, and the primary actions expected from your visitors.

02 Diagnosis

I connect identified issues to their direct impact on clarity, user trust, SEO, and conversion rates.

03 Prioritization

I separate critical fixes from high-value optimizations and low-priority elements that can remain as-is.

04 Review session

The report is followed by a consultation to discuss findings and validate the final action plan together.

Clear findings.
Smarter
decisions.

You understand your site's real strengths and weaknesses so you can focus on the right growth levers.

You ground your future roadmap and budget decisions in concrete observations rather than guesswork.

The final report is delivered within 10 days of completing the initial review. Your project is scheduled, and a follow-up consultation is included.

Request an audit ↗

Start with
clarity.

Your success starts with a precise diagnosis. Tell me about your website, your current challenge, or the decision you need to make.

Let's talk about the project