A First Mandate
Clarifying an offer, rewriting a key page, conducting an audit, or establishing a strategic direction is a clean way to start.
Pricing · Benchmarks · Projects · Partnership
Clear benchmarks
to invest in the
right place.
Transparent benchmarks to help you gauge your investment, followed by a conversation to define the exact scope, depth, and pace you need.
Scroll down, it gets interesting
A full project, not a meter running.
I don't bill by the hour or by the word. Pricing reflects a defined scope, tangible deliverables, and the level of strategic support needed to do the job right.
The figures below serve as estimated benchmarks to help you categorize different types of mandates. Final quotes are tailored to your situation, actual project scope, existing materials, and the nature of our collaboration.
A streamlined project, a well-prepared brief, or an ongoing partnership may be evaluated differently. Nothing is set in stone until we talk through what actually needs to be done.
A single project can become a partnership
One-off mandates work great. But some goals yield much better results when built over time without restarting from scratch every single turn.
A Steady Rhythm
Newsletters, articles, periodic audits, or strategic advisory can then be added seamlessly based on your changing priorities.
Less Onboarding
An ongoing relationship preserves brand knowledge and allows your messaging to evolve naturally alongside your growth.
Pricing Benchmarks
All figures are estimated indicators in Canadian dollars (CAD). They are adjusted up or down based on actual project complexity.
Copywriting & Content
| Blog Article | Approx. $500 CAD |
| Newsletter / Email | Approx. $400 CAD |
| Homepage | Approx. $1,000 CAD |
| Small Website (Full Scope) | Approx. $3,000 CAD |
| Product Descriptions | Approx. $400 CAD |
Product page pricing depends on catalog volume, available documentation, and required research depth.
Audits & Expertise
| Targeted Single-Page Audit | Approx. $500 CAD |
| Targeted 3-Page Audit | Approx. $1,000 CAD |
| Content Strategy Plan | Approx. $800 CAD |
| Full Website or Multi-site Audit | Upon discussion |
| Website Design Wireframes | External partnership |
Full audits are scoped based on total page count, the four core pillars evaluated, and report depth.
Communication & Strategy
| Strategy Blueprint | Approx. $1,000 CAD |
| Brand Messaging Optimization | Approx. $1,000 CAD |
| Content Calendar & Roadmap | Approx. $900 CAD |
| Communications Management | Upon discussion |
Ongoing communications management depends on output volume, channels, and support level. Best suited for long-term retainers.
Video Creation
| "Scroll Stopper" Short Format | Approx. $300 CAD |
| Explainer or Promo Video | Approx. $500 CAD |
| Short Announcement / Teaser | Approx. $400 CAD |
| Logo Micro-Animation | Approx. $250 CAD |
| Recurring Productions | Upon discussion |
Benchmarks apply to short, highly targeted formats. On-site filming, actors, voiceovers, licensed music, or advanced motion graphics are quoted separately.
These amounts are guidelines, not rigid floors
They establish scale, not automated quotes. A mandate can be simpler or more ambitious than the baseline examples above. Our initial chat is designed specifically to build an approach tailored to your reality.
What happens after you reach out
You don't need a flawless project brief to get in touch. Simply outline your situation, the challenge, or the idea you want to explore.
We talk about the need
You present your project, current situation, and what you'd like to move forward.
We define the scope
We look at what is actually needed, realistic, and most valuable for your budget.
You make the call
You get all the information needed to start, adjust the angle, or take time to think it over.
The right price starts with the right project.
Fair pricing isn't just about counting words or pages. It's about the depth of understanding required to create something that produces real results.
My goal is to help you invest strategically—with a scope precise enough to drive performance and flexible enough to fit your business.
Discuss your project ↗Let's discuss
your project.
Have a clear goal, a problem to fix, or just a few initial questions? Drop me a line. We'll figure out what would be useful, realistic, and adapted to your context.
Let's talk project